Introducing Colectivo Coffee, the new name for Alterra Coffee
Yes, we are changing our name! Our company is still the same; all your favorite people are still here ready to serve you, our bakery still makes those amazing goodies you crave, our coffee crew still finds and creates the coffee we’ve become famous for… in reality nothing has changed except our name.
Our new name was inspired by the artful and funky buses used for public transportation across Latin America, “colectivos” (co-lec-TEE-vos), and the iconic part of everyday life they represent for everyday people. We thought this was a great match for our brand and the collective experience we share with our customers and community. The Alterra name is going global, WE ARE STAYING LOCAL – nothing has changed except the name we call ourselves.
Video Created: 2013-07-27 16:23:57
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